BLOG - Ina J Photography - Canberra Pet Photographer

7 Mistakes You’re Making with Your Pet Photography Pricing (and How to Fix Them)

March 11, 2026

7 mistakes you’re making with your pet photography pricing (and how to fix them) When I started Ina J Photography back in 2007, it started as a hobby. I'd just bought my first SLR and was shooting for fun, but at some point I thought, "I could actually charge for this," registered my ABN, and it became a side hustle. I looked at what a few people in my area were charging, picked a number that felt safe, and hoped for the best.I got some bookings here and there but never made any real ...

The Best Age to Photograph Your Dog (Puppy, Adult or Senior?)

March 3, 2026

If you’ve been wondering when to photograph your dog, you’re not alone. A lot of people hesitate. They tell me they’ll book once their dog is calmer, once they’re fully grown, or when life feels a bit less busy.It makes sense. You want the timing to feel right.But after years of photographing dogs across Canberra and the ACT, I’ve realised there isn’t one perfect age and there isn't the "right" time. There isn’t a stage where everything suddenly aligns ...

Woman sitting on a bench outdoors with three small dogs, representing a pet photographer building a business supported by the best CRM for photographers.

Best CRM for Photographers: A Practical Guide for Pet Photography Businesses

March 1, 2026

If you’re currently managing enquiries through Instagram DMs, sticky notes, your inbox, and pure memory, we need to talk. Because that’s not a system. That’s survival mode. And survival mode doesn’t build a sustainable business.Hi, I’m Ina, a pet photographer based in Canberra, a very devoted dog mum to three wildly different little personalities, and I also coach pet photographers on building businesses that actually work. I still run my ...

pet photography marketing strategy. Ina with her three dogs in studio.

Pet Photography Marketing Strategy That Actually Brings Bookings

February 22, 2026

If you’re relying on random Instagram posts, the occasional mini session, and hoping enquiries will just roll in, you don’t have a photography marketing strategy. You have activity.And activity doesn’t create consistent bookings.Hi, I’m Ina, a pet photographer based in Canberra, a dog mum to three very loved (and very different) dogs, and I coach other pet photographers on marketing and business. I'm still running my own pet photography studio, so I know ...

How a Photographer Sees Your Dog Differently

January 21, 2026

Taking photos of your dog on your phone is great. I mean, smartphones these days have come a long way, I take a lot of photos of my dogs James, Pippa and Rosie on my phone.Yes, it’s quick, easy, and it means you end up with so many everyday moments saved without even thinking about it. Your dog asleep on the couch with their tongue hanging out. That look they give you when you start saying the word "Walkie". The silly, unplanned stuff that fills your camera roll and makes you smile ...

Why Trust Comes First in Pet Photography

January 8, 2026

Alright, can we just have a chat like a friend, just for a second.If you’ve ever said, “I’d love photos of my dog, but I’m worried they won’t behave,” this is the bit I really want you to hear.Great photos don’t come from perfect sits or dogs staring straight at the camera. They come from trust. Always have.When a dog feels safe, unhurried, and not judged, their personality will come out. The way they look at you like they want to say something. The ...

Christmas Traditions Your Dog Will Love Too

December 11, 2025

Christmas at home feels extra special when you have a dog around. They don’t know what’s going on, but they definitely know something is different. The tree goes up, there are new smells everywhere, people come and go, and they follow you around like they’re part of the planning committee.If you’ve ever thought it would be nice to start a few simple Christmas traditions, here are some ideas that are really sweet and really easy. Nothing over the top. Just small things ...

A Year With Your Dogs

November 27, 2025

It is December already and I have been looking back at all the dogs I photographed this year. When I think about the locations we visited, one place stands out above everything else for pet photography in all the Canberra locations I photograph. Yarralumla English Garden was easily the top location for my pet photography sessions this year and the most popular choice among my clients.If you have had a session with me, you already know I love shooting at sunset. The light is softer, dogs ...

Your Guide to a Perfect Spring Dog Photo Session

October 31, 2025

Spring isn’t just about flowers and sunshine. It’s honestly one of the best times to photograph your dog. The weather’s comfy, the light’s soft, and everything feels fresh again.If you’ve been thinking about booking a session, here’s a little guide on what makes spring such a great season for photos and how to get the most out of it. The Scenery You Can ExpectSure, the flowers are beautiful. Pinks, purples, and all those pretty colours that make Canberra ...

Is Pet Photography Worth It? The Real Value Behind the Price Tag

September 12, 2025

Have you ever looked at a photographer’s prices and thought, “Is pet photography worth it?” If you have, you’re definitely not alone. It’s a big decision, and honestly, one a lot of pet parents wrestle with. The thing is, it’s not just about photos. It’s about what those photos end up meaning to you down the track. Why Is Pet Photography So Expensive?At first, it might seem like you are just paying for an hour with a camera. But that hour is only a ...