From Stuck to Sustainable: Your Pet Photography Business Transformation
I See You, Fellow Pet Photographer
You're doing everything "right" but something still feels... off
If you're reading this, chances are you're in that frustrating in-between space where you're past the beginner stage but not quite where you want to be. I've been there. I understand.
Let me guess what's happening...
You're making some money - maybe $30K-$40K - but it feels like you're working so much harder than it should be.
You know you should be charging more, but every time you think about raising your prices, that voice in your head whispers "but what if no one books?"
You see other photographers posting about their "six-figure years" and you wonder what you're missing. You've tried courses, watched YouTube videos, maybe even worked with other coaches, but you still feel... stuck.
Some days you love what you do so much it doesn't feel like work. Other days you wonder if you should just go back to a "real job" because at least that came with a predictable paycheck.
If you're nodding along, you're in the right place. I see you, and I understand exactly how you're feeling.
Here's what I wish someone had told me five years ago
I was sitting in my government cubicle, staring at spreadsheets, feeling like my soul was slowly dying. I had what everyone called a "good job" - stable, secure, predictable. But I felt empty.
When I discovered pet photography, something clicked. For the first time in years, I felt excited about something. But turning that passion into a sustainable business? That was a whole different challenge.

Ready to help you build the business you've been dreaming of
I made every mistake you can imagine. I undercharged because I was scared no one would pay "real" prices. I overdelivered because I thought that's what good service meant. I worked 60-hour weeks and still barely paid myself minimum wage.
Then I learned something that changed everything: There are patterns to building a successful business, and once you understand them, everything becomes clearer.
Today, I run a six-figure pet photography business working about 35 hours a week. I have clients who value my work, systems that feel good, and most importantly - I love what I do again.
You're not alone in feeling this way
Yunet started her business this year feeling completely overwhelmed
She knew she wanted to help pets and their families, but the business side felt like a foreign language. Marketing, pricing, systems - it all felt overwhelming.
Last month, she had her first reveal appointment where the client upgraded from 5 images to 10 images. She's opening her own studio and working with the Chamber of Commerce.
"Ina has been amazing to work with. She is so knowledgeable, and everything she suggests, she has already tried. She is an open book, so no gatekeeping here."
- Yunet, Olive and Fable Pet Photography
Judith had been running her business at a loss for years
She's talented, experienced, and passionate about her work. But pricing confidence? That was her biggest struggle. She was terrified of scaring clients away.
We're working together to rebuild her confidence around pricing and value with gentle, supportive approaches that feel authentic to who she is.
"It was a fantastic session and I'm so excited about moving forward. Thank you for all you are sharing with me."
- Judith, Jude Conning Photography
What I've learned about building a business that feels good
It's not about working harder. It's about working in alignment with who you are and what you value.
It's not about aggressive sales tactics. It's about learning to communicate your value in a way that feels natural and authentic.
It's not about complicated systems. It's about simple, sustainable approaches that you can actually maintain.
It's not about becoming someone else. It's about becoming the most confident, clear version of yourself.
Most importantly, it's about building something that supports your life, not consumes it.
If this resonates with you, here's what I'd love to offer
12 Weeks of Gentle Growth Together
This isn't about hustling harder or becoming someone you're not. It's about building a business that feels as good as it looks.
We'll start with clarity - understanding where you are and where you want to go, without the overwhelm.
We'll build your confidence - working through the mindset blocks that keep you undercharging and undervaluing your work.
We'll create simple systems - workflows and processes that make your life easier, not harder.
We'll develop your voice - so you can share your story and attract your ideal clients naturally.
What this actually looks like:
- Bi-weekly calls where we work through your specific challenges together
- Daily support via Voxer when you have questions or hit roadblocks
- A personal roadmap that fits YOUR life and goals
- Real-time problem solving as challenges come up
- All the tools and systems I use in my own business
- A supportive space to grow at your own pace
This might be for you if...
✓ You're still working full-time but dreaming of making this your main thing
✓ You've tried other approaches but they felt too aggressive or "salesy" for your personality
✓ You know you should be charging more but you're scared of scaring people away
✓ You're making some money but it feels harder than it should be
✓ You love the photography part but the business part feels overwhelming
✓ You want to grow but not at the expense of your sanity or values
You don't need to be perfect or have it all figured out. You just need to be ready to grow.
Your investment in this journey
This journey includes over $10,000 worth of support, tools, and personal coaching.
$4,990 AUD
or 3 payments of $1,900
If you're one of the first 5 to join:
$3,990 AUD
Because I want to celebrate your courage
Questions you might be having
This feels like a lot of money. How do I know it's worth it?
I get it. I remember making my first business investment and wondering if I was making a huge mistake. But I also remember what it felt like to finally get support that actually worked. If you're willing to show up, I'll be right there with you every step. Most photographers make this back within 2-3 months just through better pricing alone.
What if I'm not ready to quit my day job yet?
That's completely okay! Many of the photographers I work with start while still working full-time. We'll work at a pace that fits your current life and help you build toward whatever transition feels right for you.
I'm not very confident or outgoing. Will this work for me?
This approach is specifically designed for sensitive, thoughtful people who want to grow without becoming someone they're not. We're not going to turn you into an aggressive salesperson - we're going to help you become the most confident version of yourself.
What if I don't see results?
If you show up, do the work, and don't feel completely supported or see a clear path forward, I'll refund every penny. I believe in this approach because I've seen it work - not just for me, but for photographers who felt exactly like you do right now.
Here's what I want you to know
You don't need to be perfect. You don't need to have it all figured out. You don't need to be further along than you are.
The business you're dreaming of - the one where you're valued, where you have time for your life, where you wake up excited about your work - it's not just possible. It's waiting for you.
But it requires taking the first step.
Only 2 spots remaining for this round
I'm ready to take the first step
Not quite ready yet?
Book a free 15-minute strategy alignment call
Questions? Send me a DM on Instagram or email me directly. I'd love to chat about your dreams and see if this feels like the right fit for you.