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WHAT TO EXPECT

Real Conversations About Running a Pet Photography Business

Some episodes are just me, sharing what's worked and what hasn't in my own business. Some are conversations with photographers who've figured something out worth talking about. And some bring in outside experts, the kind of people who don't usually show up in photography spaces but absolutely should.

All of it is practical.
None of it is fluff.

Latest Episodes

The Facebook Ad & Giveaway System That Books Out a Studio 4 Times a Year with Jason Krygier-Baum of Fido Foto

What if you could run four campaigns a year, spend around $40 to acquire clients, and predict how many sessions you'd fill?

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How to Keep Marketing When You're Too Busy Doing the Work

This episode is about what that actually looks like, and why having a system already in place means marketing doesn't have to stop just because life gets full.

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Your Next Busy Season Is Being Decided Right Now

That gap between when the marketing happens and when the bookings land is the thing most photographers miss. And it's exactly what this episode is about.

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Playlists

GETTING CONSISTENT BOOKINGS

Start here if you're stuck in feast-or-famine and want a system that brings clients to you reliably.

Why your bookings are inconsistent (and it's not what you think)
Solo episode. Introduces the Consistent Ideal Client Method. My most important foundational episode.

Stop selling photos: sell the experience — with Graham Crichton
Guest. 400+ five-star reviews, average sale of £1,500–£2,000. Premium studio approach.

How to build a content strategy that gets you found and booked — with Claire Lauer
Guest. SEO and content marketing specifically for photographers.

From zero clients to a $9,000 sale: Yunet's story
Guest. Transformation story. Strong proof episode.

PRICING & MINDSET

For photographers who know they should charge more but keep finding reasons not to.

Pricing and mindset (solo episode)
My personal pricing journey. Hidden costs of undercharging.

Redefining success in pet photography (solo)
What full-time really means. Defining your version of success.

Luxury isn't what you think (solo)
Rethinking premium without needing a commercial studio. Clients investing $2K–$6K from a home studio.

High-end sales with Gabi Kline Leon
Guest. Consistent $7K–$10K+ sales, one $50K client. Mindset and clear client communication.

MARKETING THAT WORKS

For photographers who are posting but not getting enquiries, and want a strategy beyond Instagram.

Pricing and mindset (solo episode)
My personal pricing journey. Hidden costs of undercharging.

Redefining success in pet photography (solo)
What full-time really means. Defining your version of success.

Luxury isn't what you think (solo)
Rethinking premium without needing a commercial studio. Clients investing $2K–$6K from a home studio.

High-end sales with Gabi Kline Leon
Guest. Consistent $7K–$10K+ sales, one $50K client. Mindset and clear client communication.

CLIENT EXPERIENCE & BUILDING YOUR BUSINESS

For photographers who want to think beyond marketing and build the full premium experience from enquiry to delivery.

From $25 digitals to premium sales — with Michelle Crandall
Guest. Pricing for profit. Real mindset shifts from a photographer who's done it.

Scaling beyond yourself: hiring associates — with Caitlin J. McColl
Guest. Moving into CEO role. Building a team and outsourcing.

Building a joy-first brand — with J. Nichole Smith
Guest. Emotional connection, standing out in a saturated market.

Why pet photographers should document their own dogs — Kerry Martin
Guest. Personal projects, legacy, 16 years in the industry. A different kind of episode.

REAL STORIES, REAL RESULTS

For photographers who need proof it's possible, not more theory.

From zero clients to a $9,000 sale: Yunet's story
Guest. The full coaching transformation story.

Sharon Canovas: fully booked for spring (case study episode)
Guest. First time fully booked for spring after implementing the workshop system.

Live Coaching Call: Finding Confidence, Consistency, and Clients
Listen in while I coach Bree Colenso of Bree Ruby Photography.

Welcome to The Pet Photographers' Journal (inaugural episode)
My origin story. Good for brand-new listeners who want context.

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