Coaching and Mentoring for pet photographers who are done with the feast-or-famine cycle and ready to be booked out consistently.

You're posting on social media. You're showing up. And the bookings are still unpredictable.

SOUND FAMILIAR?

This is what I hear a lot from pet photographers. Some months are great but then it goes quiet again. And you spend more time wondering where the next client is coming from than actually doing the work you love, photographing dogs.

You've probably done lots of courses and worked with a coach. Some of it helped, but then you're stuck again and you're not sure how to make it sustainable.

But here's the thing. It's not your talent, it's not your market, and it's certainly not you.

It's a systems problem. And systems can be fixed.

If any of these sound like you...

  • ✓ Inconsistent bookings and rollercoaster income
  • ✓ Wondering where your next client is coming from
  • ✓ Posting on social media and hoping it works
  • ✓ Attracting clients who only want digital files
  • ✓ Feeling like the market is too saturated
  • ✓ Undervaluing your work or struggling to explain why prints matter

You're not doing it wrong. You just don't have a system yet. And you're in the right place.

The Framework

Every booking gap comes down to one of three things.

Most photographers are strong in one area and missing the other two. That's the feast-or-famine cycle right there.

01. Attract

Top of Funnel

Generate a steady flow of the right leads through giveaways, partnerships, ads, SEO, and organic content — so you're never starting from zero.

Passive + Active strategies

02. Nurture

Middle of Funnel

Build desire and trust before anyone picks up the phone. Email sequences, landing pages, and speed-to-lead follow-up that educate clients on the value of artwork — not just photos.

Email · Landing pages · Follow-up

03. Convert

Bottom of Funnel

Turn enquiries into bookings and bookings into high-value sales. Consultations, deposits, and in-person or Zoom sales sessions — no online galleries, no race to the bottom.

Consults · Deposits · Sales sessions



FREE — 2 MINUTES

Find your #1 marketing bottleneck.

The Consistent Bookings Audit takes two minutes and gives you a personalised report showing exactly where your marketing system is breaking down.


How I Can Help

Here's how we work together.

There's a right next step for wherever you are right now. Start at the beginning or jump to what you need most.

01

Free — Start Here

The Consistent Bookings Audit

A free 3-minute quiz that pinpoints exactly where your marketing system is leaking. You'll get a personalised report with your biggest gap and the clearest next step.

Take the Free Audit →
02

From $79 AUD — Quick Win

Monthly Marketing Workshop

A focused 90-minute live session each month on one specific marketing strategy. Practical, actionable, and built for pet photographers who want a quick win without a big commitment.

See Upcoming Workshops →
03

The Main Event

The Consistent Bookings Program

The complete system. Build your marketing foundation in the 3-session Workshop, then implement it with guided support in the 6-month Mastermind. Two ways in, one transformation.

See the Full Program →
04

Free — Community

Pet Photographers Collective

A free Skool community for pet photographers who are serious about building a sustainable business. Monthly live Q&As, resources, and a group of people who actually get it.

Join the Community →

Need Support with Just One Thing?

Not ready for a full program? Let's focus on exactly what you need right now.

I offer one-off 90-minute mentoring sessions on Zoom where we dig into one specific area of your business, whether that's pricing, a marketing campaign, your client experience, or something else you need clarity on.

You'll walk away with practical next steps you can action straight away. And if you decide to join the full program later, your mentoring fee goes towards it.

One-Off Session

90-Minute Zoom

Focus on one specific area

Contact Me for More Info

Real Photographers. Real Results.

Don't take my word for it.

“

"I cannot say enough amazing things about my experience working with Ina. She is an open book and passionate about what she is teaching, and even more important to me was that she is also doing the work herself, not just teaching it from afar."

Yunet Solorzano

O&F Pet Photography

“

"Her marketing blueprint course has really been the key driver in me successfully launching my business at top speed and has resulted in a number of leads and bookings. And this is all before I even finished the course."

Suzanne Smith

Suzanne Joy Photography

“

"Since joining the Pet Photographers Collective, I've learned to map out my year with a marketing plan that is so much more proactive. I am amongst other photographers who are so engaged and willing to share their insights."

Stacey Sherman

BarkHop Studio

Hi, I’m Ina, a full-time pet photographer, pet photography business coach and mentor, and someone who genuinely loves helping others grow.

For over a decade, I’ve worked with incredible dog parents to create beautiful, meaningful portraits and that work still lights me up. I’m proud to say I’ve built a thriving full-time photography business doing what I love most: working with pets and the people who adore them.

I didn’t build my business overnight and I didn’t do it alone. I’ve had amazing mentors and coaching along the way, and I’m grateful for every step. But I also made a lot of mistakes, tried things that didn’t work, and kept going until I found what did.

Now, I run a six-figure pet photography business that I love. 

Along the way, I’ve also met so many talented photographers, especially those shifting into pet photography, who’ve told me they’re struggling to get bookings, feel confident with pricing, or turn their passion into something sustainable.

I know what it takes to grow a pet photography business that works. One with structure, strategy, and sales that feel aligned, not pushy or exhausting.

And that’s why I created this coaching space, not instead of my photography, but because of it, for pet photographers who are ready to grow their business with clarity and confidence.

LET'S DO THIS!

In-Person Experience

Bright Pet Photography Retreat

Immerse yourself in pet photography over a 3-day retreat in Bright, Victoria. Hands-on shooting, business strategy, and time with a small group of like-minded photographers in one of Australia's most beautiful locations.

Sign up now.

SONY DIGITAL IMAGING ADVOCATE

Other Ways I Support Photographers

IAs a Sony Digital Imaging Advocate, I regularly host workshops, webinars, and events through Sony Scene covering pet photography techniques, gear insights, and creative sessions for photographers looking to upskill.

Free Resource

The Pet Photographers' Journal Podcast

Real conversations about running a pet photography business. Marketing, pricing, client experience, and mindset. Practical and honest.

FREE COMMUNITY

Join the Pet Photographers Collective on Skool.

A free community for pet photographers who want to grow their business without doing it alone. Ask questions, share your wins, and get real, practical feedback from photographers who get it.

♡ Free to join
👥 Growing community of pet photographers
JOIN THE COMMUNITY

Have a question?

If you're considering mentoring with me but not ready to take the plunge or have some questions, schedule a no-obligation 15 minutes discovery call with me.

SCHEDULE A CALL